Buick announces the Avenir sub-brand

According to Buick, international customers “expecting a high-end experience and premium quality” are the target market for its new Avenir sub-brand.

The models that are going to receive the Avenir treatment have yet to be named. Numerous luxury features are promised though, as befits what is essentially a range-topping trim grade.

They include unique upholsteries and interior appointments, while the exteriors will gain a distinctive mesh grille design that was first seen on January's Avista coupé concept.

Buick Avista Concept (2016) Front Side

Related posts:
Buick’s Avista could be significant for Europe
Buick Envision confirmed for North America

Image © General Motors.

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