BMW i unveils two special MemphisStyle cars

Garage Italia Customs and BMW i have collaborated to create unique MemphisStyle versions of the i3 and i8.

As that name suggests, the bold bodywork graphics and vivid interiors were influenced by the Memphis Group of designers. The collective, which lasted from 1981 to 1991, was particularly noted for producing colourful geometric furniture.

BMW i3 MemphisStyle (2017) Front Side

BMW i8 MemphisStyle (2017) Front Side

Commenting on the project’s inspiration, Adrian van Hooydonk, BMW Group’s Senior Vice President of Design, said, “During the nineteen-eighties, the Memphis Group questioned the formal severity and classic functionality of design artefacts both in a somewhat provocative and humorous manner.

“In this way, Memphis became a symbol of contemporary design. With its design drafts, the Group challenged existing dogmas, aroused emotions and created designs with high recognition value.”

BMW i3 MemphisStyle (2017) InteriorBMW i3 MemphisStyle (2017) Rear Side

BMW i8 MemphisStyle (2017) Rear SideBMW i8 MemphisStyle (2017) Interior

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