Kia unveils the striking Proceed Concept
Kia's European design studio in Frankfurt created the Proceed Concept, so the Frankfurt Motor Show was a fitting venue for its first appearance.
Described as an “extended hot hatch”, the Proceed Concept is a five-door coupé with a low roofline, no B-pillars and huge 20” wheels. In other words, a production version – which is being mooted for the next-generation Cee'd range – would be a Hyundai i30 Fastback equivalent.
According to Gregory Guillaume, Chief Designer Europe for Kia Motors, “The Pro_cee'd has always been Kia's performance halo model in the Cee'd family. Since its debut in 2008 it has embodied all our driving passion, and the model that succeeded it in 2012 extended this dynamic lineage.
“However, with many European drivers seeking alternatives to the traditional three-door hot hatch, we began thinking about a new halo model. The Proceed Concept is our vision of how the vibrant spirit of the Pro_cee'd could be reincarnated and revitalised for a new generation of drivers.”
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Described as an “extended hot hatch”, the Proceed Concept is a five-door coupé with a low roofline, no B-pillars and huge 20” wheels. In other words, a production version – which is being mooted for the next-generation Cee'd range – would be a Hyundai i30 Fastback equivalent.
According to Gregory Guillaume, Chief Designer Europe for Kia Motors, “The Pro_cee'd has always been Kia's performance halo model in the Cee'd family. Since its debut in 2008 it has embodied all our driving passion, and the model that succeeded it in 2012 extended this dynamic lineage.
“However, with many European drivers seeking alternatives to the traditional three-door hot hatch, we began thinking about a new halo model. The Proceed Concept is our vision of how the vibrant spirit of the Pro_cee'd could be reincarnated and revitalised for a new generation of drivers.”
Related posts:
Kia introduces the Niro PHEV
2018 Kia Stonic revealed
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