For many people, knowing which tyres to buy for their vehicle is a complete mystery. They’re all black and round, so how different can a never-heard-of budget brand be compared to more expensive offerings? Well now the European Union has introduced something that should help consumers make a more informed choice. From today, the 1st of November, tyres sold within the EU must display a label or sticker that rates performance based on three criteria: grip in the wet, fuel efficiency and external rolling noise.