Interbrand’s most valuable auto brands of 2019

Interbrand has just published its twentieth annual 100 Best Global Brands report. Apple, Google and Amazon continue to occupy the first three slots, but the automotive sector remains well represented.

Indeed, in terms of relative positions, the 2019 motor industry league table is mostly unchanged. Toyota and Mercedes-Benz are still the only two marques that appear in the overall top ten, although BMW came close to joining them.

Toyota is Interbrand’s most valuable auto brand of 2019

However, Nissan suffered a significant slip, ending up behind Volkswagen, Audi and Porsche. Conversely, Ferrari overtook Kia and Land Rover following another strong increase. Subaru dropped off the list after just one year.

As previously, the value assessments were based primarily on financial performance, competitive strength and influence over purchasing decisions.

Interbrand Best Automotive Brands 2019
Overall ranking	Ranking change	Brand	Value (US$ million)	Value change
7	0	Toyota	56,246	+5%
8	0	Mercedes-Benz	50,832	+5%
11	+2	BMW	41,440	+1%
21	-1	Honda	24,422	+3%
35	0	Ford	14,325	+2%
36	0	Hyundai	14,156	+5%
40	+1	Volkswagen	12,921	+6%
42	0	Audi	12,689	+4%
50	+2	Porsche	11,652	+9%
52	-12	Nissan	11,502	-6%
77	+3	Ferrari	6,458	+12%
78	-7	Kia	6,428	-7%
85	-7	Land Rover	5,855	-6%
90	0	Mini	5,532	+5%
99	-6	Harley-Davidson	4,793	-7%

Related posts:
The top ten car brands as rated by BrandZ 2019
Interbrand’s most valuable auto brands of 2018