Interbrand’s most valuable auto brands of 2018

Toyota is still the world’s top automotive brand, according to the 2018 Interbrand 100 Best Global Brands study. As in previous years, that assessment was based primarily on financial performance, competitive strength and influence over purchasing decisions.

Toyota is Interbrand's most valuable automotive brand of 2018.

Generally, the results didn’t change much compared to 2017. Nissan and Volkswagen both overtook Audi, while Harley-Davidson slipped behind Mini and Ferrari. Indeed, the American motorcycle manufacturer suffered a significant drop in its overall worth.

Subaru was a new entry, with clarity, authenticity and engagement being cited as key attributes. Tesla disappeared from the list, though.

Interbrand Best Automotive Brands 2018
Overall ranking	Ranking change	Brand	Value (US$ million)	Value change
7	0	Toyota	53,404	+6%
8	+1	Mercedes-Benz	48,601	+2%
13	0	BMW	41,006	-1%
20	0	Honda	23,682	+4%
35	-2	Ford	13,995	+3%
36	-1	Hyundai	13,535	+3%
40	-1	Nissan	12,213	+6%
41	-1	Volkswagen	12,201	+6%
42	-4	Audi	12,187	+1%
52	-4	Porsche	10,707	+6%
71	-2	Kia	6,925	+4%
78	-5	Land Rover	6,221	+2%
80	+8	Ferrari	5,760	+18%
90	-3	Mini	5,254	+3%
93	-16	Harley-Davidson	5,161	-9%
100	New entry	Subaru	4,214	New entry

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The top ten car brands as rated by BrandZ 2018
Interbrand’s most valuable auto brands of 2017