Interbrand’s most valuable auto brands of 2018

Toyota is still the world’s top automotive brand, according to the 2018 Interbrand 100 Best Global Brands study. As in previous years, that assessment was based primarily on financial performance, competitive strength and influence over purchasing decisions.

Toyota GT86 Blue Edition (2018) Front
Toyota is Interbrand's most valuable automotive brand of 2018.

Generally, the results didn’t change much compared to 2017. Nissan and Volkswagen both overtook Audi, while Harley-Davidson slipped behind Mini and Ferrari. Indeed, the American motorcycle manufacturer suffered a significant drop in its overall worth.

Subaru was a new entry, with clarity, authenticity and engagement being cited as key attributes. Tesla disappeared from the list, though.

Interbrand Best Automotive Brands 2018
Overall ranking Ranking change Brand Value
(US$ million) 		Value change
7 0 Toyota 53,404 +6%
8 +1 Mercedes-Benz 48,601 +2%
13 0 BMW 41,006 -1%
20 0 Honda 23,682 +4%
35 -2 Ford 13,995 +3%
36 -1 Hyundai 13,535 +3%
40 -1 Nissan 12,213 +6%
41 -1 Volkswagen 12,201 +6%
42 -4 Audi 12,187 +1%
52 -4 Porsche 10,707 +6%
71 -2 Kia 6,925 +4%
78 -5 Land Rover 6,221 +2%
80 +8 Ferrari 5,760 +18%
90 -3 Mini 5,254 +3%
93 -16 Harley-Davidson 5,161 -9%
100 New entry Subaru 4,214 New entry

Related posts:
The top ten car brands as rated by BrandZ 2018
Interbrand’s most valuable auto brands of 2017

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