Interbrand has just published its twentieth annual 100 Best Global Brands report. Apple, Google and Amazon continue to occupy the first three slots, but the automotive sector remains well represented.
Next year will be very significant for Harley-Davidson. That’s because the LiveWire – its first production pure-electric motorcycle – is due to arrive at selected dealers across North America and Europe during 2019.
Toyota is still the world’s top automotive brand, according to the 2018 Interbrand 100 Best Global Brands study. As in previous years, that assessment was based primarily on financial performance, competitive strength and influence over purchasing decisions.
Compared to a regular Street 750, the 2017 Street Rod looks much more purposeful thanks to its unique 17” alloy wheels, colour-coded headlight cowl, bar-end mirrors and shorter tail unit.
Toyota is still the world's most valuable automotive brand, according to the latest Interbrand Best 100 Global Brands study. Indeed, a 9% uplift saw it move from sixth to fifth position in the overall standings.
There's a new member of Harley-Davidson's Sportster range. Named the Roadster, it combines various specification upgrades, a 1,202 cc Evolution V-twin engine and blacked-out components.
While Harley-Davidson’s existing Tri Glide Ultra trike is very much touring-orientated, the new Freewheeler is aimed at those riders who want a three-wheel cruiser.
When petrol eventually runs out, or just becomes prohibitively expensive, Harley-Davidson is going to need something to replace its trademark V-twin engine. The just-revealed Project LiveWire electric motorcycle is the firm’s first step towards finding that alternative.
The dictionary definition of ‘cool’ is fashionably attractive or impressive . That makes it an entirely subjective thing, so attempting to come up with a list of what’s cool (or not) is bound to cause some disagreement.