Interbrand’s most valuable auto brands of 2019

Interbrand has just published its twentieth annual 100 Best Global Brands report. Apple, Google and Amazon continue to occupy the first three slots, but the automotive sector remains well represented.

Indeed, in terms of relative positions, the 2019 motor industry league table is mostly unchanged. Toyota and Mercedes-Benz are still the only two marques that appear in the overall top ten, although BMW came close to joining them.

Toyota Hilux Invincible X Double Cab (2019) Front Side
Toyota is Interbrand’s most valuable auto brand of 2019

However, Nissan suffered a significant slip, ending up behind Volkswagen, Audi and Porsche. Conversely, Ferrari overtook Kia and Land Rover following another strong increase. Subaru dropped off the list after just one year.

As previously, the value assessments were based primarily on financial performance, competitive strength and influence over purchasing decisions.

Interbrand Best Automotive Brands 2019
Overall ranking Ranking change Brand Value
(US$ million) 		Value change
7 0 Toyota 56,246 +5%
8 0 Mercedes-Benz 50,832 +5%
11 +2 BMW 41,440 +1%
21 -1 Honda 24,422 +3%
35 0 Ford 14,325 +2%
36 0 Hyundai 14,156 +5%
40 +1 Volkswagen 12,921 +6%
42 0 Audi 12,689 +4%
50 +2 Porsche 11,652 +9%
52 -12 Nissan 11,502 -6%
77 +3 Ferrari 6,458 +12%
78 -7 Kia 6,428 -7%
85 -7 Land Rover 5,855 -6%
90 0 Mini 5,532 +5%
99 -6 Harley-Davidson 4,793 -7%

Related posts:
The top ten car brands as rated by BrandZ 2019
Interbrand’s most valuable auto brands of 2018

Comments

Post a Comment

Popular posts:

Alfa MiTo TwinAir arrives

Image
The Alfa Romeo MiTo supermini is now available with the innovative two-cylinder TwinAir petrol engine. Although its capacity is only 875 cc, a turbocharger and the MultiAir electro-hydraulic valve control system mean it produces a respectable 83 bhp (62 kW / 85 PS) and 145 Nm (103 lb/ft) of torque. Performance might not be scintillating - the 0-62 mph (100 km/h) sprint takes 12.5 seconds and maximum speed is 108 mph (173 km/h) - but the TwinAir’s trump card is efficiency. Carbon dioxide emissions are only 98 g/km, a level that brings numerous benefits for UK drivers including zero road tax, a full discount on the London Congestion Charge and qualification for the lowest company car benefit-in-kind rate. Fuel economy is also decent and, according to the official figures, a TwinAir-powered MiTo will manage 67.3 mpg (4.2 l/100km) on the combined cycle. Impressive maybe, but still some way off the 78.5 mpg (3.6 l/100km) of the existing 1.3 JTDM-2 diesel MiTo. However, any
Read more

i10 N Line versus the Up! GTI

Image
Hyundai has confirmed specifications and pricing for its sporty i10 N Line. This new variant – which arrives at dealers later this month – benefits from some cosmetic tweaks, unique suspension components and a more powerful 1.0 litre T-GDi turbocharged petrol engine.
Read more

Moto Guzzi V7 Record kit

Image
Inspired by the 1969 V7 Record that set several speed records for Moto Guzzi, the new Record kit has been designed to give current-generation V7 models a retro endurance racer look. Included is a lightweight fibreglass front fairing (which handily uses the existing headlight), plus a replacement single seat unit that features memory foam. The kit can be fitted to the V7 Café and V7 Racer without any modifications. It’s also suitable for the V7 Classic, V7 Special and V7 Stone, but a set of Moto Guzzi clip-on handlebars will be needed as well for those variants. Priced at £1,399.99 in the UK, the Record kit is available from dealers now. Related post: Moto Guzzi Corsa special
Read more

2012 Civic NGTC livery

Image
Honda Racing’s all-new Civic NGTC race cars were first seen at a Brands Hatch test session last month. Then they were painted plain white, but now the colour scheme that will be worn in this year’s British Touring Car Championship has been revealed. As expected, the design is predominantly white with red and black stripes. A deal with Yuasa has also been confirmed, which will see the battery manufacturer becoming the renamed Honda Yuasa Racing Team’s title sponsor for the next three years. Commenting on the association, Andrew Taylor, Managing Director of Yuasa Battery Sales (UK) Ltd, said: “Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand. “Yuasa’s partnership with Honda is very strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years. “We are very pleased to add Yuasa’s name
Read more