Interbrand’s most valuable auto brands of 2017
In terms of the automotive sector, the 2017 Interbrand 100 Best Global Brands survey shows very few changes compared to last year.
Ferrari earns a place on the list, plus Nissan and Volkswagen swap positions. Otherwise, the marques included and the order in which they appear are identical to 2016's results. Consequently, Toyota remains the most valuable, while Mercedes-Benz is still the only other vehicle manufacturer ranked in the overall top ten.
To be considered for the study, brands must be truly global. That means they need to have a significant presence and public awareness across Asia, Europe and North America, as well as participation in emerging markets. Furthermore, at least 30% of sales revenue must come from outside the home region.
The methodology employed by Interbrand to arrive at a valuation figure involves three main aspects. These are profitability forecasts, brand strength (measured using ten criteria to assess the ability to create customer loyalty) and the role a brand plays in determining buying decisions.
Related post:
Interbrand’s most valuable auto brands of 2016
Ferrari earns a place on the list, plus Nissan and Volkswagen swap positions. Otherwise, the marques included and the order in which they appear are identical to 2016's results. Consequently, Toyota remains the most valuable, while Mercedes-Benz is still the only other vehicle manufacturer ranked in the overall top ten.
 |
| Toyota is 2017's most valuable automotive |
| brand, according to Interbrand. |
To be considered for the study, brands must be truly global. That means they need to have a significant presence and public awareness across Asia, Europe and North America, as well as participation in emerging markets. Furthermore, at least 30% of sales revenue must come from outside the home region.
The methodology employed by Interbrand to arrive at a valuation figure involves three main aspects. These are profitability forecasts, brand strength (measured using ten criteria to assess the ability to create customer loyalty) and the role a brand plays in determining buying decisions.
| Interbrand Best Automotive Brands 2017 | ||||
|---|---|---|---|---|
| Overall ranking | Ranking change | Brand | Value (US$ million) | Value change |
| 7 | -2 | Toyota | 50,291 | -6% |
| 9 | 0 | Mercedes-Benz | 47,829 | +10% |
| 13 | -2 | BMW | 41,521 | 0% |
| 20 | -1 | Honda | 22,696 | +3% |
| 33 | 0 | Ford | 13,643 | +5% |
| 35 | 0 | Hyundai | 13,193 | +5% |
| 38 | 0 | Audi | 12,023 | +2% |
| 39 | +4 | Nissan | 11,534 | +4% |
| 40 | 0 | Volkswagen | 11,522 | +1% |
| 48 | -2 | Porsche | 10,129 | +6% |
| 69 | 0 | Kia | 6,683 | +6% |
| 73 | +5 | Land Rover | 6,095 | +7% |
| 77 | +3 | Harley-Davidson | 5,671 | +3% |
| 87 | +1 | Mini | 5,114 | +3% |
| 88 | New entry | Ferrari | 4,876 | New entry |
| 98 | +2 | Tesla | 4,009 | 0% |
Related post:
Interbrand’s most valuable auto brands of 2016
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