Interbrand’s most valuable auto brands of 2016

Toyota is still the world's most valuable automotive brand, according to the latest Interbrand Best 100 Global Brands study. Indeed, a 9% uplift saw it move from sixth to fifth position in the overall standings.

But Nissan once again recorded the highest value increase of any car or motorcycle marque, resulting in a six-place improvement.

Significantly, Mercedes-Benz has overtaken arch-rival BMW, while relative newcomer Tesla appears on the list for the first time.

Tesla Model S (2016) Front Side
Tesla has become the 100th most valuable global brand.

As expected, the repercussions from the 'dieselgate' scandal continue to affect Volkswagen. Thanks to a 9% decrease in value and a five-slot drop, the German make now sits behind Ford, Hyundai and Audi.

Interbrand Best Automotive Brands 2016
Overall ranking Brand Value
(US$ million)
Value change
5 Toyota 53,580 +9%
9 Mercedes-Benz 43,490 +18%
11 BMW 41,535 +12%
21 Honda 22,106 -4%
33 Ford 12,962 +12%
35 Hyundai 12,547 +11%
38 Audi 11,799 +14%
40 Volkswagen 11,436 -9%
43 Nissan 11,066 +22%
50 Porsche 9,537 +18%
69 Kia 6,326 +12%
78 Land Rover 5,696 +11%
80 Harley-Davidson 5,527 +1%
88 Mini 4,986 +18%
100 Tesla 4,011 New entry

Related posts:
BrandZ 2016 names its top ten car brands
Interbrand’s most valuable auto brands of 2015

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