BrandZ 2016 names its top ten car brands

As far as the car category is concerned, there are a couple of telling developments in this year's WPP / Millward Brown BrandZ™ Top 100 Most Valuable Global Brands survey.

Firstly, Volkswagen has dropped out of the top ten. Clearly this is a consequence of the recent 'dieselgate' emissions-rigging scandal, which also affected sister marque Audi (albeit to a lesser extent). Conversely, Porsche – another member of the Volkswagen Group – entered the list in ninth place.

Secondly, Tesla appears in the top ten for the first time. It scored well on 'Brand Experience', 'Difference' and 'Brand Purpose' thanks to the performance of the firm's pure-electric vehicles, their original features and an innovative sales model that eschews third-party franchised dealers.

Tesla Model S (2016) Front Side
Disruptive Tesla demonstrates that emerging car brands
can become more valuable than their established rivals.

Not much else has changed. Indeed, the leading seven manufacturers are identical to last year, so Toyota remains in first position ahead of BMW and Mercedes-Benz.

BrandZ™ Top 10 Most Valuable Global Car Brands 2016
Ranking: Cars Brand Brand Value (US$ M) Change Ranking: Overall Top 100
1 Toyota 29,501 +2% 28
2 BMW 26,837 +2% 33
3 Mercedes-Benz 22,708 +4% 39
4 Honda 13,195 -1% 74
5 Ford 13,084 0% 75
6 Nissan 11,479 +1% 92
7 Audi 9,497 -6% N/A
8 Land Rover 4,732 -5% N/A
9 Porsche 4,438 N/A N/A
10 Tesla 4,436 N/A N/A

In the overall league, Google is now ranked number one following a massive 32% brand-value increase. As a result, Apple has been relegated to runner-up status, but Microsoft is still in third spot.

Related post:
2015’s most valuable car brands named

Comments

Post a Comment

Popular posts:

Saab 9-3 Aero Carlsson

Image
Saab has got experience of producing special editions in honour of rally driver Erik Carlsson, having previously named versions of the 900 and 9000 after him during the late 1980s and early 1990s. Now it has decided to do it again, this time to mark the fiftieth anniversary of the Swedish driver’s first win in Britain’s RAC Rally, which was achieved at the wheel of a Saab 96. Thankfully, the company has resisted the urge to just bung some fancy alloys and a few other extra bits onto something like a mid-range diesel model. Instead, it appears to have resurrected the limited edition Turbo X from a couple of years ago, as the new edition similarly features a turbocharged 2.8 litre petrol V6, Saab’s XWD all-wheel drive system and a six-speed automatic gearbox. The result is the 9-3 Aero Carlsson saloon, which turns out to be a very rapid car. With 276 bhp (205 kW / 280 PS) and a healthy 400 Nm of torque, the 0-60 mph (96 km/h) dash takes just 6.9 seconds. But it’s in the mid-range t...
Read more

American spec Fiat 500

Image
Fiat has released the first details and images of the North American specification 500. The tiny city car will be available in Pop, Lounge and Sport trim levels, and is distinguished from the European version by its more aggressive front and rear bumpers, bigger grille and flared sills. Another unique feature is the engine. Fiat has decided to use the 1.4 MultiAir unit currently found in models such as the Fiat Punto Evo and Alfa Romeo MiTo. Perhaps it felt that using the forthcoming two-cylinder TwinAir in the American 500 would have been too much for markets there to take? There’s no word yet on what power output the MultiAir will have, although in its current applications it comes with either 103 bhp (77 kW / 105 PS), 133 bhp (99 kW / 135 PS) or 167 bhp (125 kW / 170 PS). Similarly, prices have yet to be confirmed, but hopefully both details will have been sorted out by the time the order book for the 500 hatch opens later this year. For convertible fans, the 500C is due ...
Read more

i10 N Line versus the Up! GTI

Image
Hyundai has confirmed specifications and pricing for its sporty i10 N Line. This new variant – which arrives at dealers later this month – benefits from some cosmetic tweaks, unique suspension components and a more powerful 1.0 litre T-GDi turbocharged petrol engine.
Read more