2015’s most valuable car brands named

WPP and Millward Brown have published the tenth annual BrandZ™ Top 100 Most Valuable Global Brands survey.

Once again Toyota is the top car brand, although it only achieved 30th place overall. BMW took the runner-up position and Mercedes-Benz was third.

Toyota is 2015’s most valuable car brand.

As is usually the case with this type of study, technology companies dominated the full results. Indeed, the top four slots were secured by Apple, Google, Microsoft and IBM in that order.

BrandZ™ Top 10 Most Valuable Global Car Brands 2015
Ranking: Cars	Brand	Brand Value (US$ M)	Change	Ranking: Overall Top 100
1	Toyota	28,913	-2%	30
2	BMW	26,349	2%	34
3	Mercedes-Benz	21,786	1%	43
4	Honda	13,332	-5%	78
5	Ford	13,106	11%	80
6	Nissan	11,411	3%	93
7	Audi	10,127	43%	N/A
8	Volkswagen	9,283	10%	N/A
9	Land Rover	4,987	N/A	N/A
10	Lexus	4,329	N/A	N/A

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