2015’s most valuable car brands named

WPP and Millward Brown have published the tenth annual BrandZ™ Top 100 Most Valuable Global Brands survey.

Once again Toyota is the top car brand, although it only achieved 30th place overall. BMW took the runner-up position and Mercedes-Benz was third.

Toyota Yaris (2015) Front Side
Toyota is 2015’s most valuable car brand.

As is usually the case with this type of study, technology companies dominated the full results. Indeed, the top four slots were secured by Apple, Google, Microsoft and IBM in that order.

BrandZ™ Top 10 Most Valuable Global Car Brands 2015
Ranking: Cars Brand Brand Value (US$ M) Change Ranking: Overall Top 100
1 Toyota 28,913 -2% 30
2 BMW 26,349 2% 34
3 Mercedes-Benz 21,786 1% 43
4 Honda 13,332 -5% 78
5 Ford 13,106 11% 80
6 Nissan 11,411 3% 93
7 Audi 10,127 43% N/A
8 Volkswagen 9,283 10% N/A
9 Land Rover 4,987 N/A N/A
10 Lexus 4,329 N/A N/A

Related posts:
Toyota is trialling more efficient hybrid tech
Toyota’s WRC plans confirmed
Toyota is 2014’s most valuable auto brand

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