Interbrand’s most valuable auto brands of 2015
Fifteen automotive marques are included in the latest annual Best 100 Global Brands survey.
Compiled by Interbrand, it measures value according to financial analysis, how a brand influences purchasing decisions and brand strength taking into account ten different factors.
Toyota is still the leading automotive brand. In fact, with a 16% rise in value, the Japanese name rose from 8th to 6th place in the overall rankings. That wasn't the largest increase, though. Nissan recorded a 19% hike, elevating it up to 49th position.
Even before the recent diesel emissions scandal would have had any effect, Volkswagen suffered a decrease in value and a four-place drop. It'll be intriguing to see how 2016's study reflects the longer-term impact of the current crisis.
As per last year, technology companies Apple (US$170,276 million) and Google (US$120,314 million) occupy the top two positions in the overall Interbrand league table.
Related posts:
2015’s most valuable car brands named
Toyota is 2014’s most valuable auto brand
Compiled by Interbrand, it measures value according to financial analysis, how a brand influences purchasing decisions and brand strength taking into account ten different factors.
Toyota is still the leading automotive brand. In fact, with a 16% rise in value, the Japanese name rose from 8th to 6th place in the overall rankings. That wasn't the largest increase, though. Nissan recorded a 19% hike, elevating it up to 49th position.
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| Interbrand says Toyota is the world's |
| most valuable automotive brand. |
Even before the recent diesel emissions scandal would have had any effect, Volkswagen suffered a decrease in value and a four-place drop. It'll be intriguing to see how 2016's study reflects the longer-term impact of the current crisis.
| Interbrand Best Automotive Brands 2015 | |||
|---|---|---|---|
| Overall ranking | Brand | Value (US$ million) | Change |
| 6 | Toyota | 49,048 | +16% |
| 11 | BMW | 37,212 | +9% |
| 12 | Mercedes-Benz | 36,711 | +7% |
| 19 | Honda | 22,975 | +6% |
| 35 | Volkswagen | 12,545 | -9% |
| 38 | Ford | 11,578 | +6% |
| 39 | Hyundai | 11,293 | +8% |
| 44 | Audi | 10,328 | +5% |
| 49 | Nissan | 9,082 | +19% |
| 56 | Porsche | 8,055 | +12% |
| 74 | Kia | 5,666 | +5% |
| 79 | Harley-Davidson | 5,460 | +14% |
| 85 | Chevrolet | 5,133 | +2% |
| 87 | Land Rover | 5,109 | +14% |
| 98 | Mini | 4,243 | New entry |
As per last year, technology companies Apple (US$170,276 million) and Google (US$120,314 million) occupy the top two positions in the overall Interbrand league table.
Related posts:
2015’s most valuable car brands named
Toyota is 2014’s most valuable auto brand
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