Iveco creates two S-Way design concepts

To help launch its all-new S-Way heavy truck range, Iveco has unveiled a pair of special concepts.

The first honours Magirus, the German brand that was acquired by Iveco in the 1970s and is now best known for manufacturing fire-fighting equipment. As well as striking two-tone paintwork and some unique body graphics, an enhanced specification includes leather upholstery and various other customisation options.

Iveco S-Way Magirus Concept (2019) Front SideIveco S-Way Magirus Concept (2019) Interior 1

Iveco S-Way Magirus Concept (2019) Interior 2Iveco S-Way Magirus Concept (2019) Dashboard

The second takes a very different approach. In an attempt to address a general lack of exercise opportunities for drivers, the Fit Cab doubles as a mobile gym. Various pieces of toning equipment can be used with the bespoke exterior hooks and anchor points, while a wall-mounted pulley set and a ceiling-mounted pull-up bar are fitted inside.

Iveco S-Way Fit Cab Concept (2019) Front Side 2Iveco S-Way Fit Cab Concept (2019) Interior 2

Iveco S-Way Fit Cab Concept (2019) Interior 1Iveco S-Way Fit Cab Concept (2019) Front Side 1

Both concepts are going to appear at next weekend’s European Truck Racing Championship event at the Nürburgring, where they’ll be centre stage for a series of client workshops.

Related post:
Iveco launches the Stralis XP Abarth edition

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