BMW is top car brand
BMW has been named the number one car brand in the BrandZ™ Top 100 Most Valuable Global Brands 2012, as compiled by MillwardBrown.
Last year’s leader, Toyota, slipped to second place, due in part to supply issues caused by the Japanese tsunami and Thai floods. Mercedes-Benz meanwhile remained in third spot.
It’s bad news for Porsche, though. The German marque is a high profile absentee from the latest automotive Top 10, having managed to come fifth in 2011’s survey.
Apple retained its position at the top of the overall Top 100 listing, ahead of runners-up IBM and Google.
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Toyota is top car brand
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| BMW: Most valuable car brand 2012. |
Last year’s leader, Toyota, slipped to second place, due in part to supply issues caused by the Japanese tsunami and Thai floods. Mercedes-Benz meanwhile remained in third spot.
It’s bad news for Porsche, though. The German marque is a high profile absentee from the latest automotive Top 10, having managed to come fifth in 2011’s survey.
Apple retained its position at the top of the overall Top 100 listing, ahead of runners-up IBM and Google.
| BrandZ™ Top 10 Most Valuable Global Car Brands 2012 | ||||
|---|---|---|---|---|
| Ranking: Cars | Brand | Brand Value (US$ M) | Change | Ranking: Overall Top 100 |
| 1 | BMW | 24,623 | 10% | 23 |
| 2 | Toyota | 21,779 | -10% | 28 |
| 3 | Mercedes-Benz | 16,111 | 5% | 46 |
| 4 | Honda | 12,647 | -11% | 65 |
| 5 | Nissan | 9,853 | -2% | 81 |
| 6 | Volkswagen | 8,519 | 15% | 96 |
| 7 | Ford | 7,025 | -5% | N/A |
| 8 | Audi | 4,703 | 23% | N/A |
| 9 | Hyundai | 3,598 | N/A | N/A |
| 10 | Lexus | 3,392 | -7% | N/A |
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Consumer Superbrands 2012
Toyota is top car brand
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