A new brand logo for Mini

Redesigned badges are going to adorn every Mini built from March 2018 onwards. In what is the first change since 2001, the marque’s familiar emblem will be depicted in two rather than three dimensions.

According to the blurb issued by Mini: “The preservation of the fundamental, tradition-steeped motif of a winged wheel with the brand name printed in capital letters at the centre ensures the logo will be instantly recognised.

Mini Logo 2018
The new two-dimensional Mini logo...

“The deliberate avoidance of shading and grey tones creates a starkly contrasting black-and-white effect that conveys the authenticity and clarity of the new brand identity, its two-dimensional character also allowing universal application.

Mini Logo 2017
...and the old three-dimensional Mini logo.

“The new logo will be applied as a product label to all Mini models – on the bonnet, at the rear, at the centre of the steering wheel and on the remote control.”

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