Prius 10th Anniversary

Toyota is celebrating ten years of smug Prius owners in the UK by launching a 10th Anniversary special edition.



Based on the range-topping T Spirit version, the 10th Anniversary gets 17” smoked-finish alloy wheels, dark-tinted privacy glass and front, rear and side skirts. A sporty look, but still definitely not a sporty car.

Paint choice is White Pearl or Astral Black, while the interior is finished in black leather upholstery embossed with the 10th Anniversary logo.

The Prius 10th Anniversary will be limited to 1,000 examples, and is available to order from UK Toyota dealers now. Its on the road price has been confirmed at £26,150, including VAT at 20% (which seems to imply that deliveries won’t start until January 2011 at the earliest, as that’s when VAT increases from 17.5%).

Based on today’s prices adjusted for 20% VAT, a Prius T Spirit specified with leather seats, privacy glass and metallic paint from the options list would cost around £26,230. So, by comparison, the special edition isn’t bad value, especially if body kits and fancy alloys are your thing.

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