Defender DC100 concept
The current Land Rover Defender is due to be phased out by 2015, and replacing it will be “one of the biggest challenges in the automotive design world” according to the company’s Director of Design, Gerry McGovern. It’s a sentiment that’s hard to disagree with.
Starting off the process is the DC100 concept, which will be unveiled at the Frankfurt Motor Show. Very much a first attempt, Land Rover is keen to gauge feedback to ensure the right type of vehicle is going to be developed.
That approach is summed up by Global Brand Director John Edwards, who said: “Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.
“We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going.”
Judging by the images, the DC100 certainly looks promising. Land Rover has avoided the retro trap, while keeping some trademark Defender styling cues like the roofline, large single headlights and rear-mounted spare wheel.
Appearance is only part of the story, though. For a utility product like the Defender form definitely has to follow function, because that ultimately is what users will assess it on.
Related post:
Defender gets new engine
Starting off the process is the DC100 concept, which will be unveiled at the Frankfurt Motor Show. Very much a first attempt, Land Rover is keen to gauge feedback to ensure the right type of vehicle is going to be developed.
That approach is summed up by Global Brand Director John Edwards, who said: “Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.
“We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going.”
Judging by the images, the DC100 certainly looks promising. Land Rover has avoided the retro trap, while keeping some trademark Defender styling cues like the roofline, large single headlights and rear-mounted spare wheel.
Appearance is only part of the story, though. For a utility product like the Defender form definitely has to follow function, because that ultimately is what users will assess it on.
Related post:
Defender gets new engine
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