Aston Martin is still coolest
Seemingly the arrival of the Toyota iQ-based Cygnet hasn’t harmed the reputation of Aston Martin too much, because the firm has just retained the title of the UK’s coolest brand. That’s according to the 2011/12 CoolBrands survey, which gauges the opinions of an ‘Expert Council’ of various glitterati, as well as over 2,000 members of the public.
Harley-Davidson was declared the coolest motorcycle brand, and it also achieved an impressive third spot in the overall results. The only other automotive brands that made it into the top twenty were Ferrari, which also appeared last year, and new entry Maserati. Mini, however, dropped out.
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Harley-Davidson was declared the coolest motorcycle brand, and it also achieved an impressive third spot in the overall results. The only other automotive brands that made it into the top twenty were Ferrari, which also appeared last year, and new entry Maserati. Mini, however, dropped out.
2011/12 CoolBrands Survey - Top 20 Brands | ||
---|---|---|
Position | Brand | Category |
1 | Aston Martin | Automotive - Cars |
2 | Apple | Technology - General |
3 | Harley-Davidson | Automotive - Motorbikes |
4 | Rolex | Fashion - Accessories, Jewellery, Watches |
5 | Bang and Olufsen | Technology - General |
6 | BlackBerry | Technology - Telecommunications |
7 | Online | |
8 | Ferrari | Automotive - Cars |
9 | Nike | Sportswear and Equipment |
10 | YouTube | Online |
11 | Alexander McQueen | Fashion - Designer |
12 | Dom Perignon | Drinks - Champagne |
13 | PlayStation | Leisure and Entertainment - Games and Toys |
14 | Ray-Ban | Fashion - Accessories, Jewellery, Watches |
15 | Chanel | Fashion - Designer |
16 | Nintendo | Leisure and Entertainment - Games and Toys |
17 | Vivienne Westwood | Fashion - Designer |
18 | Agent Provocateur | Fashion - Lingerie |
19 | Tate Modern | Leisure and Entertainment - UK Attractions and The Arts |
20 | Maserati | Automotive - Cars |
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Aston Martin is coolest
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