Aston Martin is still coolest

Seemingly the arrival of the Toyota iQ-based Cygnet hasn’t harmed the reputation of Aston Martin too much, because the firm has just retained the title of the UK’s coolest brand. That’s according to the 2011/12 CoolBrands survey, which gauges the opinions of an ‘Expert Council’ of various glitterati, as well as over 2,000 members of the public.

Harley-Davidson was declared the coolest motorcycle brand, and it also achieved an impressive third spot in the overall results. The only other automotive brands that made it into the top twenty were Ferrari, which also appeared last year, and new entry Maserati. Mini, however, dropped out.

2011/12 CoolBrands Survey - Top 20 Brands
Position	Brand	Category
1	Aston Martin	Automotive - Cars
2	Apple	Technology - General
3	Harley-Davidson	Automotive - Motorbikes
4	Rolex	Fashion - Accessories, Jewellery, Watches
5	Bang and Olufsen	Technology - General
6	BlackBerry	Technology - Telecommunications
7	Google	Online
8	Ferrari	Automotive - Cars
9	Nike	Sportswear and Equipment
10	YouTube	Online
11	Alexander McQueen	Fashion - Designer
12	Dom Perignon	Drinks - Champagne
13	PlayStation	Leisure and Entertainment - Games and Toys
14	Ray-Ban	Fashion - Accessories, Jewellery, Watches
15	Chanel	Fashion - Designer
16	Nintendo	Leisure and Entertainment - Games and Toys
17	Vivienne Westwood	Fashion - Designer
18	Agent Provocateur	Fashion - Lingerie
19	Tate Modern	Leisure and Entertainment - UK Attractions and The Arts
20	Maserati	Automotive - Cars

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£40k for iQ-based Cygnet
Aston Martin is coolest