Aston Martin is still coolest

Seemingly the arrival of the Toyota iQ-based Cygnet hasn’t harmed the reputation of Aston Martin too much, because the firm has just retained the title of the UK’s coolest brand. That’s according to the 2011/12 CoolBrands survey, which gauges the opinions of an ‘Expert Council’ of various glitterati, as well as over 2,000 members of the public.

Aston Martin V8 Vantage S Coupe (2011) Front Side

Harley-Davidson was declared the coolest motorcycle brand, and it also achieved an impressive third spot in the overall results. The only other automotive brands that made it into the top twenty were Ferrari, which also appeared last year, and new entry Maserati. Mini, however, dropped out.

2011/12 CoolBrands Survey - Top 20 Brands
Position Brand Category
1 Aston Martin Automotive - Cars
2 Apple Technology - General
3 Harley-Davidson Automotive - Motorbikes
4 Rolex Fashion - Accessories, Jewellery, Watches
5 Bang and Olufsen Technology - General
6 BlackBerry Technology - Telecommunications
7 Google Online
8 Ferrari Automotive - Cars
9 Nike Sportswear and Equipment
10 YouTube Online
11 Alexander McQueen Fashion - Designer
12 Dom Perignon Drinks - Champagne
13 PlayStation Leisure and Entertainment - Games and Toys
14 Ray-Ban Fashion - Accessories, Jewellery, Watches
15 Chanel Fashion - Designer
16 Nintendo Leisure and Entertainment - Games and Toys
17 Vivienne Westwood Fashion - Designer
18 Agent Provocateur Fashion - Lingerie
19 Tate Modern Leisure and Entertainment - UK Attractions and The Arts
20 Maserati Automotive - Cars

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£40k for iQ-based Cygnet
Aston Martin is coolest

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