Chevrolet’s diesel education

As the majority of North Americans seem stubbornly resistant to the idea of diesel power for their cars, most manufacturers have simply not bothered offering anything apart from gasoline engines.

The price disparity between the two types of fuel certainly hasn’t helped diesel’s cause, but some of the refusal to change also stems from perceived noise and refinement issues.

Now, to help dispel some of the myths, Chevrolet has embarked on a campaign extolling the benefits of diesel. Of course, there is an ulterior motive behind this work: last year, it was announced that a diesel-powered Cruze is to be launched in the United States sometime during 2013.

Chevrolet Diesel Myths Graphic 1
Chevrolet Diesel Myths Graphic 2

Whether buying habits will be changed remains to be seen, but in a market where diesel cars currently account for just three percent of sales, Chevrolet is going to have a tough task convincing customers to switch.

Images © General Motors.

Related post:
Diesel for American Cruze

Comments

Post a Comment

Popular posts:

Saab 9-3 Aero Carlsson

Image
Saab has got experience of producing special editions in honour of rally driver Erik Carlsson, having previously named versions of the 900 and 9000 after him during the late 1980s and early 1990s. Now it has decided to do it again, this time to mark the fiftieth anniversary of the Swedish driver’s first win in Britain’s RAC Rally, which was achieved at the wheel of a Saab 96. Thankfully, the company has resisted the urge to just bung some fancy alloys and a few other extra bits onto something like a mid-range diesel model. Instead, it appears to have resurrected the limited edition Turbo X from a couple of years ago, as the new edition similarly features a turbocharged 2.8 litre petrol V6, Saab’s XWD all-wheel drive system and a six-speed automatic gearbox. The result is the 9-3 Aero Carlsson saloon, which turns out to be a very rapid car. With 276 bhp (205 kW / 280 PS) and a healthy 400 Nm of torque, the 0-60 mph (96 km/h) dash takes just 6.9 seconds. But it’s in the mid-range t...
Read more

American spec Fiat 500

Image
Fiat has released the first details and images of the North American specification 500. The tiny city car will be available in Pop, Lounge and Sport trim levels, and is distinguished from the European version by its more aggressive front and rear bumpers, bigger grille and flared sills. Another unique feature is the engine. Fiat has decided to use the 1.4 MultiAir unit currently found in models such as the Fiat Punto Evo and Alfa Romeo MiTo. Perhaps it felt that using the forthcoming two-cylinder TwinAir in the American 500 would have been too much for markets there to take? There’s no word yet on what power output the MultiAir will have, although in its current applications it comes with either 103 bhp (77 kW / 105 PS), 133 bhp (99 kW / 135 PS) or 167 bhp (125 kW / 170 PS). Similarly, prices have yet to be confirmed, but hopefully both details will have been sorted out by the time the order book for the 500 hatch opens later this year. For convertible fans, the 500C is due ...
Read more

i10 N Line versus the Up! GTI

Image
Hyundai has confirmed specifications and pricing for its sporty i10 N Line. This new variant – which arrives at dealers later this month – benefits from some cosmetic tweaks, unique suspension components and a more powerful 1.0 litre T-GDi turbocharged petrol engine.
Read more

Zero Congestion Charge

Image
In a rare piece of good news for motorists, the beginning of 2011 saw a change to the London Congestion Charge that could see some drivers now (legally) avoiding the fee altogether. The new Greener Vehicle Discount, which replaces the Alternative Fuel Discount, means that more cars will potentially qualify for 100% off the daily charge. Naturally, there are a couple of caveats that come attached with this generous gesture from Transport for London . The first is that the vehicle needs to be ‘green’. More precisely, it should be Euro 5 emissions compliant and produce 100 grams of CO2 per kilometre or less. Secondly, if you already own such an eco-friendly machine, don’t presume that you can just swan about in central London and not worry about the Congestion Charge. To receive the Greener Vehicle Discount, a car must first be registered with Transport for London, and that involves a £10 annual payment. So, what cars will qualify for the Greener Vehicle Discount? According to ...
Read more