Bentley enters the furniture business

The move by Bentley into the luxury furniture trade is genuinely baffling. There’s no disputing the quality of the pieces, which have been created in collaboration with Italian company Luxury Living Group, but who is going to buy this stuff?

To quote Bentley, “the collection is inspired by the renowned craftsmanship and exquisite materials that characterise the interiors of all Bentley models”. However, most of the items also feature some fairly unsubtle branding.

Bentley Collection - Richmond BedBentley Collection - Ambassador Sideboard

Bentley Collection - Butterfly ArmchairBentley Collection - Minster Sofa

So, regardless of any initial novelty value that might have, any customer who decides later to trade-in their Bentley car for another marque should really swap their furniture too. Of course, that assumes they actually owned a Bentley in the first place…

Prospective purchasers will certainly be spoilt for choice. The extensive collection includes sofas, chairs, beds, sideboards and even onyx-surfaced coffee tables.

Prices have yet to be confirmed, but expect them to be a lot higher than Ikea’s.

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