The just-unveiled Cadillac ATS compact sports saloon has an important job to do for the brand. As Don Butler, vice president of marketing for Cadillac, says, “the ATS aims to change the status quo of the European-dominated segment.” And that means it’ll have to steal customers from the BMW 3 Series, Mercedes-Benz C-Class and Audi A4... not an easy task. The new arrival could also allow Cadillac to re-launch itself in Europe with a credible product offering. Apparently, it has been engineered to accommodate a diesel engine (although for North America three petrol engines will initially be available), and there’s even the possibility of a right-hand drive version. Based on an all-new platform, the ATS is claimed to offer superior driving dynamics combined with lightness. Certainly, a kerb weight of less than 1,542 kg (3,400 pounds) is similar to the latest generation BMW 3 Series, and a 51% front / 49% rear mass distribution should help the car’s handling prowess. Buyers will...
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