Nissan Juke Nismo Concept
The Nissan Juke Nismo Concept, which has been unveiled at the Tokyo Motor Show, is the first sign that a series of performance-orientated Nismo models is being planned. According to Nismo President, Shoichi Miyatani, “Nismo brings new levels of individuality to mainstream Nissan cars like Juke. The future for Nismo is to develop premium sports designs for an ever-widening range of customers. Our forthcoming range of cars will be just as accessible and innovative as every Nissan product, but with added Nismo energy they will be even more fun to own and drive.” Of course, there’s nothing new about having a high profile in-house tuning division: Mercedes-Benz has AMG and Renault has Renaultsport, for example. As a marketing strategy it makes a lot of sense, because a halo effect is created over lesser models. Buyers are happy too, since they’re getting a decently-sorted package complete with a normal factory warranty. Additionally, there shouldn’t be any of the resale hassles tha