Norton heading to America

Norton Motorcycles, the latest incarnation of the famous brand, could soon begin exports of its Commando 961 range to the United States and Canada.

The development follows successful noise and exhaust emission testing according to Environmental Protection Agency and California Air Resources Board standards. Compliance and safety documentation required by the National Highway Traffic Safety Administration was also completed as part of the programme.

Norton Commando 961 Café Racer (2012) Front Side 2

Stuart Garner, Chief Executive Officer, commented: “The process of opening the key USA market began two years ago with the recruitment of Dan Van Epps, an industry veteran and ex-CEO of Ducati North America.

“Dan has helped steer us through the process which has taken continual resource and investment to achieve the approvals, which of course alongside Europe give us another of the most significant markets in the world.

“I would also like to thank Peter Howes, Norton Canada who has worked tirelessly to make this possible. Both Norton America and Norton Canada have been busy building our dealer network and we now have a solid foundation to invest in and build upon.

“It has taken the Norton team a little under four years to successfully rebuild this iconic British motorcycle brand. However, whilst there is much left to do, our immediate focus will be to continue to work hard to get our early UK orders delivered ahead of growing production volume for the export market.”

Norton Commando 961 Sport (2012) Front SideNorton Commando 961 Café Racer (2012) Front Side 1

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