Ultra-frugal Fords

Ford has confirmed its plans to introduce two super-efficient models to Europe in mid-2012.

The Focus ECOnetic Technology promises to deliver 83.1 mpg (3.4 l/100km) from its diesel engine while producing just 89 g/km of carbon dioxide. In fact, Ford claims it will be the most economical non-hybrid small family car available, and on paper the Focus certainly looks set to beat rivals such as the 76.3 mpg (3.7 l/100km) Vauxhall Astra ecoFLEX.

Ford Focus ECOnetic (2012) Front SideFord Focus ECOnetic (2012) Rear Side

But, more significantly, it matches the Toyota Prius on CO2 emissions and trounces the 96 g/km 2012 Honda Insight. On that basis at least, it just got more difficult to justify buying either of those hybrids, setting aside the extra green kudos that owning one may bring. Factor in purchase cost and the dubious environmental effects of manufacturing battery packs and hybrid drivetrains, and the decision becomes even harder.  

Joining the Focus will be the Fiesta ECOnetic Technology. Thanks to its smaller size, the Fiesta is expected to manage an even more impressive 85.6 mpg (3.3 l/100km) with projected CO2 emissions of 87 g/km.

Both cars will be displayed at the Frankfurt Motor Show, where they’ll be joined by a Focus that’s powered by a 1.0 litre, three-cylinder EcoBoost engine. Together, the three models spearhead a push to roll out ECOnetic Technology features across the Ford range. These include active grille shutters, brake energy recuperation systems and automatic stop / start.

Commenting on the strategy, Graham Hoare, Executive Director Powertrain for Ford of Europe, said: “The Ford ECOnetic Technology initiative will include more and more Ford vehicles in the near future and we’re confident that our customers will appreciate the substantial improvements in fuel economy and cost-of-ownership.”

Related posts:
96 g/km Honda Insight
99 g/km Astra ecoFLEX
80 mpg Focus ECOnetic

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