First new Datsun model teased

The reborn Datsun brand has released a preview sketch of its first new model, which will be unveiled in India on the 15th of July.

No specification details have been published and it’s yet to be named, but sales are due to begin in 2014.

Datsun First New Model (2014 Rendering) Front Side

Datsun’s strategy is to target immature territories that have a burgeoning demand for car ownership. As well as India, the countries on its list so far are Russia, Indonesia and South Africa.

Explaining that approach, Vincent Cobee, Head of Datsun, said: “Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets.

“The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced.”

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