Consumer Superbrands 2012

Research organisation Superbrands has published its list of the UK’s strongest consumer brands for 2012.

As in previous years, the results have been based on the views of business professionals, marketing experts and more than 2,000 consumers.

During the voting process, participants judged the short-listed brands against three criteria: distinction, quality and reliability. They were also asked to remember that the definition of a Superbrand is one that ‘…has established the finest reputation in its field. It offers customers significant emotional and / or tangible advantages over its competitors, which customers want and recognise.’

For 2012, watchmaker Rolex topped the survey, although the automotive sector was well represented with Mercedes-Benz, BMW, Jaguar and Michelin all making the top twenty.

Mercedes-Benz CLS 63 AMG (2012) Front
Mercedes-Benz: Top automotive Superbrand 2012.

Superbrands: Top Twenty Consumer Brands 2012
Rank Brand Index Category
1 Rolex 100.00 Watches and Accessories
2 Coca-Cola 84.90 Drinks - Carbonated Soft Drinks
3 Google 84.51 Internet - General
4 Mercedes-Benz 80.55 Automotive - Vehicle Manufacturer
5 BBC 79.27 Media - TV Stations
6 BMW 72.71 Automotive - Vehicle Manufacturer
7 Duracell 70.83 Household - General Consumables
8 Dulux 70.59 Household - General Consumables
9 Jaguar 70.20 Automotive - Vehicle Manufacturer
10 Royal Doulton 69.89 Household - General
11 Wedgwood 69.34 Household - General
12 Royal Albert Hall 68.89 Leisure and Entertainment - Destinations
13 John Lewis 68.46 Retail - General
14 Michelin 68.25 Automotive - General
15 Hilton 67.89 Travel - Hotels and Resorts
16 Dyson 66.88 Household - Appliances
17 Marks and Spencer 65.37 Retail - General
18 Apple 64.55 Technology - Computer Hardware and Software
19 Guinness 63.12 Drinks - Beer and Cider
20 Bang and Olufsen 62.98 Technology - General

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Comments

  1. Dave Smith14 March 2012 at 06:00:00 GMT

    Hi There,It would have to be the dreaded mcdonalds. Every one I know makes a better burger than they do but no one can market it like they do. Some have tried but many more have failed. Great question thanks for posting it.

    ReplyDelete

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